A data profile of the people who buy, follow and care about Airplane in Netherlands — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 1,542,314 people in Netherlands.
Airplane has an estimated audience of 1,542,314 people in Netherlands. 47.5% are female, 52.5% are male, average age 46.4. Top brand affinities: Jumbo (supermarket), Walking, Rabobank, WhatsApp, Canada.
Top brand affinities include Jumbo (supermarket), Walking, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.63× the country average).
Demographically, the Airplane audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Airplane fan in Netherlands is balanced, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Airplane profile in Netherlands.
47.5% are female, 52.5% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.4 |
| Estimated audience size | 1,542,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Airplane audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 4.58× | ||
| 02 | Kwik Fit | Cars & Mobility | 3.44× | ||
| 03 | Refrigerator | Home & Garden | 2.78× | ||
| 04 | Walking | Sports | 2.57× | ||
| 05 | Greece | Travel & Leisure | 2.19× | ||
| 06 | Autoweek | Cars & Mobility | 2.07× | ||
| 07 | Ryanair | Travel & Leisure | 1.93× | ||
| 08 | ABN AMRO | Business & Career | 1.81× | ||
| 09 | Canada | Travel & Leisure | 1.80× | ||
| 10 | Center Parcs | Travel & Leisure | 1.79× | ||
| 11 | TUI | Travel & Leisure | 1.77× | ||
| 12 | Belgium | Travel & Leisure | 1.74× | ||
| 13 | Internet & Social Media | 1.66× | |||
| 14 | Jumbo (supermarket) | Shopping | 1.63× | ||
| 15 | Ziggo | Technology & Electronics | 1.61× | ||
| 16 | Rabobank | Business & Career | 1.59× | ||
| 17 | Happiness | Health | 1.57× | ||
| 18 | Hair products | Beauty & Wellness | 1.56× | ||
| 19 | Aldi | Shopping | 1.53× | ||
| 20 | Hornbach | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.77× | |
| Indulgence | JOY | 1.43× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Social Media Usage | JOY | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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