A data profile of the people who buy, follow and care about Airplane in Canada — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 3,839,728 people in Canada.
The average Airplane fan in Canada is 44.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include WestJet, High-net-worth individual, Business class, with strongest over-indexing on WestJet (1.77× the country average).
Demographically, the Airplane audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Airplane fan in Canada is balanced, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for WestJet.
The key figures that characterise the Airplane profile in Canada.
45.5% are female, 54.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 44.8 |
| Estimated audience size | 3,839,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Airplane audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
Where the Airplane audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~800K | 1.39× | |
| 02 | Ontario | ~2M | 1.38× | |
| 03 | Alberta | ~600K | 1.26× | |
| 04 | Manitoba | ~200K | 1.20× | |
| 05 | Saskatchewan | ~100K | 1.05× | |
| 06 | New Brunswick | ~80K | 0.93× | |
| 07 | Nova Scotia | ~100K | 0.92× | |
| 08 | Newfoundland and Labrador | ~50K | 0.82× | |
| 09 | Prince Edward Island | ~10K | 0.76× | |
| 10 | Quebec | ~500K | 0.54× |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 3.27× | ||
| 02 | British Airways | Travel & Leisure | 2.55× | ||
| 03 | Business class | Travel & Leisure | 2.45× | ||
| 04 | Air France | Travel & Leisure | 2.43× | ||
| 05 | Family car | Cars & Mobility | 2.33× | ||
| 06 | Mission: Impossible | Movies & TV | 2.31× | ||
| 07 | Qatar Airways | Travel & Leisure | 2.17× | ||
| 08 | Emirates | Travel & Leisure | 2.17× | ||
| 09 | Skyscanner | Travel & Leisure | 1.84× | ||
| 10 | WestJet | Travel & Leisure | 1.77× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.75× | ||
| 12 | Ecotourism | Business & Career | 1.71× | ||
| 13 | CheapOair | Travel & Leisure | 1.69× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Trivago | Travel & Leisure | 1.59× | ||
| 16 | Refrigerator | Home & Garden | 1.58× | ||
| 17 | Adventure travel | Travel & Leisure | 1.53× | ||
| 18 | Airline | Travel & Leisure | 1.52× | ||
| 19 | First class travel | Travel & Leisure | 1.52× | ||
| 20 | Career development | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.13× | |
| Travelling | THRILL | 1.65× | |
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Social Media Usage | JOY | 0.84× | |
| Creativity | OPEN | 0.85× |
Airplane has an estimated audience of 3,839,728 people in Canada, concentrated in Ontario and British Columbia.
45.5% of Airplane fans are female, 54.5% are male, with an average age of 44.8 years.
Airplane fans show strongest brand affinity for WestJet (1.77×), High-net-worth individual (3.27×), and Business class (2.45×) over the country average.
Airplane fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~800K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Airplane itself, the audience over-indexes on High-net-worth individual (3.27×), Business class (2.45×), Innovation (1.65×), and Adventure travel (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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