A data profile of the people who buy, follow and care about Paint in Denmark — modelled from more than twelve digital signal sources. Paint has an estimated audience of 809,779 people in Denmark.
Paint has an estimated audience of 809,779 people in Denmark. 65.6% are female, 34.4% are male, average age 45.5. Top brand affinities: Contemporary art, Uniqlo, Art museum, Fine art, Gina Tricot.
Top brand affinities include Contemporary art, Uniqlo, Art museum, with strongest over-indexing on Contemporary art (2.65× the country average).
Demographically, the Paint audience skews more female with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Paint fan in Denmark is more female, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Paint profile in Denmark.
65.6% are female, 34.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 45.5 |
| Estimated audience size | 809,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Paint audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcare | Cars & Mobility | 2.70× | ||
| 02 | Contemporary art | Arts & Culture | 2.65× | ||
| 03 | Uniqlo | Shopping | 2.47× | ||
| 04 | Luxury real estate | Business & Career | 2.24× | ||
| 05 | Art exhibition | Arts & Culture | 2.10× | ||
| 06 | Hardware store | Home & Garden | 2.04× | ||
| 07 | Art museum | Arts & Culture | 1.99× | ||
| 08 | Animal rights | Politics & Society | 1.89× | ||
| 09 | Local food | Food & Beverages | 1.88× | ||
| 10 | Fair trade | Business & Career | 1.83× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.76× | ||
| 13 | Flea market | Home & Garden | 1.74× | ||
| 14 | Zizzi | Food & Beverages | 1.73× | ||
| 15 | Fine art | Business & Career | 1.72× | ||
| 16 | Renovation | Home & Garden | 1.69× | ||
| 17 | First-time buyer | Shopping | 1.62× | ||
| 18 | Department store | Shopping | 1.53× | ||
| 19 | Modern art | Arts & Culture | 1.52× | ||
| 20 | Hobby | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.74× | |
| Design Affinity | PREMIUM | 1.40× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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