A data profile of the people who buy, follow and care about Paint in Ireland — modelled from more than twelve digital signal sources. Paint has an estimated audience of 793,751 people in Ireland.
Paint has an estimated audience of 793,751 people in Ireland. 63.5% are female, 36.5% are male, average age 42.5. Top brand affinities: Microwave oven, Leonardo da Vinci, Contemporary art, Fertilizer, Art exhibition.
Top brand affinities include Microwave oven, Leonardo da Vinci, Contemporary art, with strongest over-indexing on Microwave oven (1.8× the country average).
Demographically, the Paint audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Paint fan in Ireland is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Paint profile in Ireland.
63.5% are female, 36.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 42.5 |
| Estimated audience size | 793,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Paint audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 3.14× | ||
| 02 | Houzz | Home & Garden | 2.10× | ||
| 03 | Automobile repair shop | Cars & Mobility | 1.83× | ||
| 04 | Microwave oven | Home & Garden | 1.80× | ||
| 05 | Wayfair | Home & Garden | 1.79× | ||
| 06 | Black cat | Pets & Animals | 1.78× | ||
| 07 | Fertilizer | Home & Garden | 1.70× | ||
| 08 | Duvet | Home & Garden | 1.67× | ||
| 09 | Luck | Health | 1.66× | ||
| 10 | Digital art | Arts & Culture | 1.65× | ||
| 11 | Crochet | Home & Garden | 1.64× | ||
| 12 | Home automation | Technology & Electronics | 1.63× | ||
| 13 | Target Corporation | Shopping | 1.56× | ||
| 14 | Hardware store | Home & Garden | 1.53× | ||
| 15 | Solar power | Home & Garden | 1.53× | ||
| 16 | Mineral water | Food & Beverages | 1.53× | ||
| 17 | Shih Tzu | Pets & Animals | 1.53× | ||
| 18 | Art exhibition | Arts & Culture | 1.52× | ||
| 19 | Beagle | Pets & Animals | 1.52× | ||
| 20 | Contemporary art | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.40× | |
| Design Affinity | PREMIUM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Spirituality | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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