A data profile of the people who buy, follow and care about Supermarket in Denmark — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 1,504,757 people in Denmark.
Supermarket has an estimated audience of 1,504,757 people in Denmark. 62.5% are female, 37.5% are male, average age 46.2. Top brand affinities: Føtex, REMA 1000, Lidl, Bilka, Matas (drug store).
Top brand affinities include Føtex, REMA 1000, Lidl, with strongest over-indexing on Føtex (2.01× the country average).
Demographically, the Supermarket audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Supermarket fan in Denmark is more female, around 46.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Føtex.
The key figures that characterise the Supermarket profile in Denmark.
62.5% are female, 37.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 46.2 |
| Estimated audience size | 1,504,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Supermarket audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Føtex | Shopping | 2.01× | ||
| 02 | Psychiatry | Health | 1.99× | ||
| 03 | Salling (department store) | Shopping | 1.96× | ||
| 04 | REMA 1000 | Shopping | 1.90× | ||
| 05 | Hypermarket | Shopping | 1.88× | ||
| 06 | Ude og Hjemme | News | 1.75× | ||
| 07 | Zizzi | Food & Beverages | 1.68× | ||
| 08 | Søstrene Grene | Fashion & Accessoires | 1.64× | ||
| 09 | ALT for damerne | News | 1.63× | ||
| 10 | Lidl | Shopping | 1.61× | ||
| 11 | Kvickly | Food & Beverages | 1.59× | ||
| 12 | Stomach | Health | 1.57× | ||
| 13 | Bilka | Shopping | 1.56× | ||
| 14 | Matas (drug store) | Shopping | 1.56× | ||
| 15 | Legoland | Travel & Leisure | 1.56× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 17 | Symptom | Health | 1.52× | ||
| 18 | Ældre Sagen | Politics & Society | 1.51× | ||
| 19 | Skagen | Fashion & Accessoires | 1.51× | ||
| 20 | ILVA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.50× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Urban Lifestyle | OPEN | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Travelling | THRILL | 0.57× | |
| Early Adopter Mentality | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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