A data profile of the people who buy, follow and care about Supermarket in Argentina — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 1,757,631 people in Argentina.
Supermarket has an estimated audience of 1,757,631 people in Argentina. 64.9% are female, 35.1% are male, average age 41.0. Top brand affinities: Carrefour, ANSES, Carrefour Express, Carrefour Market, Makro.
Top brand affinities include Carrefour, ANSES, Carrefour Express, with strongest over-indexing on Carrefour (2.07× the country average).
Demographically, the Supermarket audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Sports Activity.
The typical Supermarket fan in Argentina is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Carrefour.
The key figures that characterise the Supermarket profile in Argentina.
64.9% are female, 35.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 41.0 |
| Estimated audience size | 1,757,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Supermarket audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makro | Food & Beverages | 2.31× | ||
| 02 | Carrefour Market | Shopping | 2.30× | ||
| 03 | Hypermarket | Shopping | 2.21× | ||
| 04 | DIA Argentina | Topic | 2.09× | ||
| 05 | Carrefour | Shopping | 2.07× | ||
| 06 | Carrefour Express | Shopping | 1.89× | ||
| 07 | Walmart | Shopping | 1.89× | ||
| 08 | ANSES | Politics & Society | 1.80× | ||
| 09 | Big-box store | Shopping | 1.77× | ||
| 10 | Grocery store | Food & Beverages | 1.71× | ||
| 11 | Department store | Shopping | 1.66× | ||
| 12 | Ravenna | Travel & Leisure | 1.64× | ||
| 13 | Pension | Business & Career | 1.57× | ||
| 14 | Mayor | Politics & Society | 1.55× | ||
| 15 | El Sol (Stamford) | News | 1.53× | ||
| 16 | Fravega Online | Website / Newspaper / Magazine | 1.52× | ||
| 17 | Slot machine | Games | 1.52× | ||
| 18 | Retirement | Business & Career | 1.52× | ||
| 19 | Tupperware | Home & Garden | 1.50× | ||
| 20 | Baking powder | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Sports Activity | POWER | 1.22× | |
| Career Orientation | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Individualism | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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