A data profile of the people who buy, follow and care about Supermarket in Norway — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 580,374 people in Norway.
Supermarket has an estimated audience of 580,374 people in Norway. 66.8% are female, 33.2% are male, average age 44.8. Top brand affinities: REMA 1000, Apotek 1, Extra (retail), Se og Hør, Trønder-Avisa.
Top brand affinities include REMA 1000, Apotek 1, Extra (retail), with strongest over-indexing on REMA 1000 (1.73× the country average).
Demographically, the Supermarket audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Supermarket fan in Norway is more female, around 44.8 years old, with strong Social Media Usage tendencies and a notable affinity for REMA 1000.
The key figures that characterise the Supermarket profile in Norway.
66.8% are female, 33.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 44.8 |
| Estimated audience size | 580,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Supermarket audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coop Marked | Food & Beverages | 3.56× | ||
| 02 | Extra (retail) | Shopping | 3.07× | ||
| 03 | No frills | Business & Career | 2.96× | ||
| 04 | Cooperative | Business & Career | 2.22× | ||
| 05 | Focaccia | Food & Beverages | 2.20× | ||
| 06 | Apotek 1 | Health | 1.93× | ||
| 07 | Bunnpris | Shopping | 1.76× | ||
| 08 | REMA 1000 | Shopping | 1.73× | ||
| 09 | KappAhl | Fashion & Accessoires | 1.71× | ||
| 10 | Se og Hør | News | 1.66× | ||
| 11 | Spar (retailer) | Shopping | 1.65× | ||
| 12 | Bohus (retailer) | Shopping | 1.62× | ||
| 13 | Restplass | Travel & Leisure | 1.62× | ||
| 14 | Søstrene Grene | Fashion & Accessoires | 1.61× | ||
| 15 | Coop Obs! | Shopping | 1.60× | ||
| 16 | Discount stores | Shopping | 1.59× | ||
| 17 | Color Line (ferry operator) | Cars & Mobility | 1.54× | ||
| 18 | Dinner | Food & Beverages | 1.52× | ||
| 19 | Trønder-Avisa | News | 1.51× | ||
| 20 | Knitting | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Travelling | THRILL | 0.85× | |
| Patriotism | CONSERVATISM | 0.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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