A data profile of the people who buy, follow and care about Restplass in Norway — modelled from more than twelve digital signal sources. Restplass has an estimated audience of 877,915 people in Norway.
Restplass has an estimated audience of 877,915 people in Norway. 71.0% are female, 29.0% are male, average age 48.2. Top brand affinities: IKEA, Biltema, Momondo, Trivago, JYSK.
Top brand affinities include IKEA, Biltema, Momondo, with strongest over-indexing on IKEA (1.65× the country average).
Demographically, the Restplass audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Restplass fan in Norway is more female, around 48.2 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Restplass profile in Norway.
71.0% are female, 29.0% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 48.2 |
| Estimated audience size | 877,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 30% | |
| 50+ | 40% |
of the worldwide Restplass audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 94.2% |
| Sweden | 1.3% |
| United States | 1.2% |
The strongest cross-interests of the Restplass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Himalayas | Travel & Leisure | 4.60× | ||
| 02 | Momondo | Travel & Leisure | 4.56× | ||
| 03 | Trivago | Travel & Leisure | 4.12× | ||
| 04 | Flower bouquet | Home & Garden | 2.49× | ||
| 05 | Car rentals | Cars & Mobility | 2.43× | ||
| 06 | Hardware store | Home & Garden | 2.35× | ||
| 07 | Sewing machine | Home & Garden | 2.09× | ||
| 08 | Discount stores | Shopping | 2.03× | ||
| 09 | JYSK | Home & Garden | 1.95× | ||
| 10 | Air travel | Travel & Leisure | 1.83× | ||
| 11 | Danish design | Home & Garden | 1.78× | ||
| 12 | Shopping malls | Shopping | 1.76× | ||
| 13 | Lunch | Food & Beverages | 1.71× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.69× | ||
| 15 | IKEA | Home & Garden | 1.65× | ||
| 16 | Biltema | Business & Career | 1.63× | ||
| 17 | Organic food | Food & Beverages | 1.63× | ||
| 18 | Airbnb | Travel & Leisure | 1.60× | ||
| 19 | Mortgage loans | Business & Career | 1.58× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.92× | |
| Quality Awareness | PREMIUM | 1.88× | |
| Risk Appetite | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Pet Ownership | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Restplass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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