A data profile of the people who buy, follow and care about Air travel in Norway — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 760,940 people in Norway.
Air travel has an estimated audience of 760,940 people in Norway. 58.7% are female, 41.3% are male, average age 44.8. Top brand affinities: Travel Adventures, Widerøe, Restplass, Holiday cottage, Cruises.
Top brand affinities include Travel Adventures, Widerøe, Restplass, with strongest over-indexing on Travel Adventures (2.21× the country average).
Demographically, the Air travel audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Air travel fan in Norway is more female, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Air travel profile in Norway.
58.7% are female, 41.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.8 |
| Estimated audience size | 760,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Air travel audience comes from Norway.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 2.57× | ||
| 02 | Travel Adventures | Travel & Leisure | 2.21× | ||
| 03 | Gran Canaria | Travel & Leisure | 1.99× | ||
| 04 | Focaccia | Food & Beverages | 1.86× | ||
| 05 | TUI | Travel & Leisure | 1.85× | ||
| 06 | Restplass | Travel & Leisure | 1.83× | ||
| 07 | Trivago | Travel & Leisure | 1.81× | ||
| 08 | Cruises | Travel & Leisure | 1.72× | ||
| 09 | Momondo | Travel & Leisure | 1.71× | ||
| 10 | Motorhome | Cars & Mobility | 1.65× | ||
| 11 | Self care | Health | 1.64× | ||
| 12 | ATB | Music & Radio | 1.63× | ||
| 13 | Hiking boot | Fashion & Accessoires | 1.62× | ||
| 14 | Decoration | Home & Garden | 1.62× | ||
| 15 | Widerøe | Travel & Leisure | 1.57× | ||
| 16 | Lakes | Travel & Leisure | 1.57× | ||
| 17 | Hurtigruten | Travel & Leisure | 1.57× | ||
| 18 | Home Interior Design | Home & Garden | 1.56× | ||
| 19 | Holiday cottage | Travel & Leisure | 1.55× | ||
| 20 | Symptom | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.11× | |
| Social Media Usage | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 0.85× | |
| Travelling | THRILL | 1.11× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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