A data profile of the people who buy, follow and care about Air travel in Ireland — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 780,172 people in Ireland.
Air travel has an estimated audience of 780,172 people in Ireland. 61.9% are female, 38.1% are male, average age 43.5.
Demographically, the Air travel audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The key figures that characterise the Air travel profile in Ireland.
61.9% are female, 38.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.5 |
| Estimated audience size | 780,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Air travel audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.98× | |
| Travelling | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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