A data profile of the people who buy, follow and care about Hotels in Ireland — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 1,871,868 people in Ireland.
Hotels has an estimated audience of 1,871,868 people in Ireland. 60.2% are female, 39.8% are male, average age 42.3. Top brand affinities: Kitchen, Spas, Beaches, Hot tub, Slovenia.
Top brand affinities include Kitchen, Spas, Beaches, with strongest over-indexing on Kitchen (1.54× the country average).
Demographically, the Hotels audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Hotels fan in Ireland is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Kitchen.
The key figures that characterise the Hotels profile in Ireland.
60.2% are female, 39.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.3 |
| Estimated audience size | 1,871,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Hotels audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen | Home & Garden | 1.54× | ||
| 02 | My Little Pony | Kids & Family | 1.53× | ||
| 03 | Spas | Beauty & Wellness | 1.52× | ||
| 04 | Beaches | Travel & Leisure | 1.52× | ||
| 05 | Hot tub | Home & Garden | 1.52× | ||
| 06 | Slovenia | Travel & Leisure | 1.50× | ||
| 07 | Criminal Minds | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.31× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Spirituality | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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