A data profile of the people who buy, follow and care about Camping in Norway — modelled from more than twelve digital signal sources. Camping has an estimated audience of 1,939,761 people in Norway.
Camping has an estimated audience of 1,939,761 people in Norway. 49.8% are female, 50.2% are male, average age 48.0. Top brand affinities: Cottage, Holiday cottage, Knitting needle, Sogn Avis, Ravelry.
Top brand affinities include Cottage, Holiday cottage, Knitting needle, with strongest over-indexing on Cottage (1.86× the country average).
Demographically, the Camping audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Camping fan in Norway is balanced, around 48.0 years old, with strong Social Media Usage tendencies and a notable affinity for Cottage.
The key figures that characterise the Camping profile in Norway.
49.8% are female, 50.2% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 48.0 |
| Estimated audience size | 1,939,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Camping audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome | Cars & Mobility | 1.88× | ||
| 02 | Cottage | Travel & Leisure | 1.86× | ||
| 03 | Coop Marked | Food & Beverages | 1.82× | ||
| 04 | Log cabin | Home & Garden | 1.78× | ||
| 05 | Outhouse | Home & Garden | 1.75× | ||
| 06 | Wenches kjøkken | Topic | 1.74× | ||
| 07 | Ravelry | Internet & Social Media | 1.68× | ||
| 08 | Sleeping bag | Home & Garden | 1.67× | ||
| 09 | Outdoor cooking | Home & Garden | 1.65× | ||
| 10 | Pension | Business & Career | 1.62× | ||
| 11 | Tanker (ship) | Topic | 1.60× | ||
| 12 | Holiday cottage | Travel & Leisure | 1.59× | ||
| 13 | Espoo | Travel & Leisure | 1.59× | ||
| 14 | Fjellsport.no | Sports | 1.58× | ||
| 15 | Home insurance | Business & Career | 1.57× | ||
| 16 | Åge Aleksandersen | Music & Radio | 1.55× | ||
| 17 | Sogn Avis | News | 1.54× | ||
| 18 | Hellbillies | Music & Radio | 1.52× | ||
| 19 | Knitting needle | Fashion & Accessoires | 1.51× | ||
| 20 | Hver gang vi møtes | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Travelling | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Travelling | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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