A data profile of the people who buy, follow and care about Sogn Avis in Norway — modelled from more than twelve digital signal sources. Sogn Avis has an estimated audience of 755,600 people in Norway.
Sogn Avis has an estimated audience of 755,600 people in Norway. 55.6% are female, 44.4% are male, average age 48.3. Top brand affinities: Biltema, Camping, KappAhl, Plug-in hybrid, Scooters.
Top brand affinities include Biltema, Camping, KappAhl, with strongest over-indexing on Biltema (2.13× the country average).
Demographically, the Sogn Avis audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Sogn Avis fan in Norway is more female, around 48.3 years old, with strong Family Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Sogn Avis profile in Norway.
55.6% are female, 44.4% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 48.3 |
| Estimated audience size | 755,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 28% | |
| 50+ | 43% |
The strongest cross-interests of the Sogn Avis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle insurance | Cars & Mobility | 2.85× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.76× | ||
| 03 | Freddie Mercury | Music & Radio | 2.50× | ||
| 04 | Solar power | Home & Garden | 2.39× | ||
| 05 | Family car | Cars & Mobility | 2.33× | ||
| 06 | Scooters | Cars & Mobility | 2.15× | ||
| 07 | Biltema | Business & Career | 2.13× | ||
| 08 | Minivans | Cars & Mobility | 2.13× | ||
| 09 | Car dealership | Cars & Mobility | 2.09× | ||
| 10 | Motorboat | Cars & Mobility | 1.93× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 1.92× | ||
| 12 | Renewable energy | Business & Career | 1.88× | ||
| 13 | Arc'teryx | Fashion & Accessoires | 1.86× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.71× | ||
| 15 | Carpentry | Home & Garden | 1.69× | ||
| 16 | Piano | Music & Radio | 1.60× | ||
| 17 | Volvo | Cars & Mobility | 1.59× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 19 | Camping | Travel & Leisure | 1.54× | ||
| 20 | Toyota | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.56× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.83× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sogn Avis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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