A data profile of the people who buy, follow and care about Toyota in Norway — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 680,922 people in Norway.
Toyota has an estimated audience of 680,922 people in Norway. 28.1% are female, 71.9% are male, average age 45.3. Top brand affinities: Biltema, SUVs, Finn, Hybrids, Automobiles.
Top brand affinities include Biltema, SUVs, Finn, with strongest over-indexing on Biltema (1.56× the country average).
Demographically, the Toyota audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Toyota fan in Norway is more male, around 45.3 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Toyota profile in Norway.
28.1% are female, 71.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 45.3 |
| Estimated audience size | 680,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Toyota audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 2.46× | ||
| 02 | Hybrids | Cars & Mobility | 2.34× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 2.34× | ||
| 04 | Used car | Cars & Mobility | 2.30× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.19× | ||
| 06 | Bodø | Travel & Leisure | 2.15× | ||
| 07 | SUVs | Cars & Mobility | 2.09× | ||
| 08 | Electric motor | Cars & Mobility | 2.04× | ||
| 09 | Tesla Model Y | Cars & Mobility | 2.04× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.95× | ||
| 11 | Electric vehicle | Cars & Mobility | 1.88× | ||
| 12 | Drammen | POI | 1.87× | ||
| 13 | Volkswagen | Cars & Mobility | 1.75× | ||
| 14 | Finn | Cars & Mobility | 1.74× | ||
| 15 | Tesla Supercharger | Cars & Mobility | 1.62× | ||
| 16 | Felleskjøpet | Home & Garden | 1.61× | ||
| 17 | Freight transport | Cars & Mobility | 1.60× | ||
| 18 | Biltema | Business & Career | 1.56× | ||
| 19 | Automobiles | Cars & Mobility | 1.56× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Travelling | THRILL | 0.66× | |
| Social Media Usage | JOY | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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