A data profile of the people who buy, follow and care about Camping in Belgium — modelled from more than twelve digital signal sources. Camping has an estimated audience of 2,703,062 people in Belgium.
The average Camping fan in Belgium is 45.5 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Intermarché, Center Parcs, Cottage, with strongest over-indexing on Intermarché (1.52× the country average).
Demographically, the Camping audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Travelling, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Camping fan in Belgium is balanced, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Intermarché.
The key figures that characterise the Camping profile in Belgium.
51.8% are female, 48.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 45.5 |
| Estimated audience size | 2,703,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Camping audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~300K | 1.46× | |
| 02 | East Flanders | ~400K | 1.29× | |
| 03 | Antwerp | ~400K | 1.26× | |
| 04 | Flemish Brabant | ~300K | 1.17× | |
| 05 | Luxembourg | ~80K | 1.15× | |
| 06 | Limburg | ~100K | 0.93× | |
| 07 | Province of Namur | ~100K | 0.81× | |
| 08 | Brussels | ~200K | 0.80× | |
| 09 | Liege | ~200K | 0.76× | |
| 10 | Walloon Brabant | ~50K | 0.76× | |
| 11 | Hainaut | ~200K | 0.61× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome | Cars & Mobility | 2.69× | ||
| 02 | RV park | Cars & Mobility | 2.26× | ||
| 03 | Mobile home | Cars & Mobility | 2.02× | ||
| 04 | Cottage | Travel & Leisure | 1.91× | ||
| 05 | Holiday cottage | Travel & Leisure | 1.90× | ||
| 06 | Summer house | Travel & Leisure | 1.90× | ||
| 07 | Food chain | Food & Beverages | 1.71× | ||
| 08 | Center Parcs | Travel & Leisure | 1.68× | ||
| 09 | Garden furniture | Home & Garden | 1.68× | ||
| 10 | RVs | Cars & Mobility | 1.67× | ||
| 11 | Photovoltaics | Home & Garden | 1.64× | ||
| 12 | Chalet | Travel & Leisure | 1.62× | ||
| 13 | Patrick Bruel | Music & Radio | 1.57× | ||
| 14 | Travel Adventures | Travel & Leisure | 1.56× | ||
| 15 | Pergola | Home & Garden | 1.55× | ||
| 16 | Ardennes (department) | Travel & Leisure | 1.54× | ||
| 17 | Radio 2 | Music & Radio | 1.53× | ||
| 18 | Intermarché | Shopping | 1.52× | ||
| 19 | Kiabi | Fashion & Accessoires | 1.52× | ||
| 20 | Ardennes | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.03× | |
| Pet Ownership | JOY | 1.02× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.84× |
Camping has an estimated audience of 2,703,062 people in Belgium, concentrated in East Flanders and Antwerp.
51.8% of Camping fans are female, 48.2% are male, with an average age of 45.5 years.
Camping fans show strongest brand affinity for Intermarché (1.52×), Center Parcs (1.68×), and Cottage (1.91×) over the country average.
Camping fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~400K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Center Parcs (1.68×), Cottage (1.91×), Holiday cottage (1.9×), and RVs (1.67×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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