A data profile of the people who buy, follow and care about Camping in Denmark — modelled from more than twelve digital signal sources. Camping has an estimated audience of 1,891,742 people in Denmark.
Camping has an estimated audience of 1,891,742 people in Denmark. 51.9% are female, 48.1% are male, average age 48.0. Top brand affinities: Summer house, Holiday cottage, E-box, Cottage, Ude og Hjemme.
Top brand affinities include Summer house, Holiday cottage, E-box, with strongest over-indexing on Summer house (1.75× the country average).
Demographically, the Camping audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Camping fan in Denmark is balanced, around 48.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Summer house.
The key figures that characterise the Camping profile in Denmark.
51.9% are female, 48.1% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 48.0 |
| Estimated audience size | 1,891,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Camping audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ældre Sagen | Politics & Society | 2.05× | ||
| 02 | Danish Royal Family | Politics & Society | 2.00× | ||
| 03 | Motorhome | Cars & Mobility | 1.97× | ||
| 04 | Mobile home | Cars & Mobility | 1.84× | ||
| 05 | Cottage | Travel & Leisure | 1.80× | ||
| 06 | E-box | Health | 1.79× | ||
| 07 | Skechers | Fashion & Accessoires | 1.79× | ||
| 08 | Local news | News | 1.76× | ||
| 09 | Summer house | Travel & Leisure | 1.75× | ||
| 10 | Heat pump | Home & Garden | 1.75× | ||
| 11 | Holiday cottage | Travel & Leisure | 1.74× | ||
| 12 | Birthe Kjær | Music & Radio | 1.73× | ||
| 13 | Ude og Hjemme | News | 1.71× | ||
| 14 | Pension | Business & Career | 1.67× | ||
| 15 | Zizzi | Food & Beverages | 1.67× | ||
| 16 | Nordlys | News | 1.63× | ||
| 17 | Greenhouse | Home & Garden | 1.62× | ||
| 18 | Bravo Tours | Travel & Leisure | 1.60× | ||
| 19 | Inn | Travel & Leisure | 1.53× | ||
| 20 | Garden furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.91× | |
| Urban Lifestyle | OPEN | 1.52× | |
| Luxury Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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