A data profile of the people who buy, follow and care about Cottage in Denmark — modelled from more than twelve digital signal sources. Cottage has an estimated audience of 932,682 people in Denmark.
Cottage has an estimated audience of 932,682 people in Denmark. 63.8% are female, 36.2% are male, average age 45.3. Top brand affinities: Sauna, IKEA, Terraced house, JYSK, Camping.
Top brand affinities include Sauna, IKEA, Terraced house, with strongest over-indexing on Sauna (4.91× the country average).
Demographically, the Cottage audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Cottage fan in Denmark is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Sauna.
The key figures that characterise the Cottage profile in Denmark.
63.8% are female, 36.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 45.3 |
| Estimated audience size | 932,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Cottage audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 9.9% |
| Germany | 5.3% |
The strongest cross-interests of the Cottage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sauna | Home & Garden | 4.91× | ||
| 02 | Single-family detached home | Home & Garden | 3.74× | ||
| 03 | Home insurance | Business & Career | 3.48× | ||
| 04 | Greenhouse | Home & Garden | 2.97× | ||
| 05 | Terraced house | Home & Garden | 2.91× | ||
| 06 | Garden furniture | Home & Garden | 2.73× | ||
| 07 | Motorboat | Cars & Mobility | 2.58× | ||
| 08 | Mortgage loans | Business & Career | 2.53× | ||
| 09 | IHF World Men's Handball Championship | Sports | 1.91× | ||
| 10 | Camping | Travel & Leisure | 1.80× | ||
| 11 | Airbnb | Travel & Leisure | 1.77× | ||
| 12 | Golf | Sports | 1.75× | ||
| 13 | Beaches | Travel & Leisure | 1.74× | ||
| 14 | JYSK | Home & Garden | 1.72× | ||
| 15 | Home Appliances | Home & Garden | 1.71× | ||
| 16 | IKEA | Home & Garden | 1.66× | ||
| 17 | Shopping malls | Shopping | 1.57× | ||
| 18 | Barbecue | Food & Beverages | 1.56× | ||
| 19 | Hobby | Home & Garden | 1.53× | ||
| 20 | Energy | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| DIY Mentality | THRILL | 1.49× | |
| Sustainability | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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