A data profile of the people who buy, follow and care about Cottage in United Kingdom — modelled from more than twelve digital signal sources. Cottage has an estimated audience of 8,438,664 people in United Kingdom.
The average Cottage fan in United Kingdom is 47.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Mobile home, Volunteering, Starter home, with strongest over-indexing on Mobile home (3.32× the country average).
Demographically, the Cottage audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cottage fan in United Kingdom is more female, around 47.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile home.
The key figures that characterise the Cottage profile in United Kingdom.
69.7% are female, 30.3% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 47.7 |
| Estimated audience size | 8,438,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Cottage audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 9.9% |
| Germany | 5.3% |
Where the Cottage audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1M | 2.01× | |
| 02 | Scotland | ~1.5M | 1.76× | |
| 03 | England | ~6.5M | 1.63× | |
| 04 | West Midlands | ~400K | 1.06× | |
| 05 | Yorkshire and the Humber | ~700K | 1.05× | |
| 06 | North East | ~300K | 0.91× | |
| 07 | Northern Ireland | ~200K | 0.77× | |
| 08 | East Midlands | ~400K | 0.72× | |
| 09 | East of England | ~400K | 0.57× | |
| 10 | South East | ~600K | 0.55× | |
| 11 | South West | ~400K | 0.55× | |
| 12 | North West | ~400K | 0.49× |
The strongest cross-interests of the Cottage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile home | Cars & Mobility | 3.32× | ||
| 02 | Starter home | Home & Garden | 3.29× | ||
| 03 | Hot tub | Home & Garden | 3.17× | ||
| 04 | Luxury yacht | Travel & Leisure | 3.05× | ||
| 05 | Real property | Home & Garden | 2.79× | ||
| 06 | Garden centre | Home & Garden | 2.77× | ||
| 07 | Volunteering | Politics & Society | 2.59× | ||
| 08 | Garden furniture | Home & Garden | 2.55× | ||
| 09 | Refrigerator | Home & Garden | 2.51× | ||
| 10 | Esso | Cars & Mobility | 2.20× | ||
| 11 | TripAdvisor | Travel & Leisure | 2.05× | ||
| 12 | Airbnb | Travel & Leisure | 1.98× | ||
| 13 | Home Appliances | Home & Garden | 1.98× | ||
| 14 | IKEA | Home & Garden | 1.92× | ||
| 15 | Hobby | Home & Garden | 1.83× | ||
| 16 | Camping | Travel & Leisure | 1.78× | ||
| 17 | Lidl | Shopping | 1.77× | ||
| 18 | Kitchen | Home & Garden | 1.69× | ||
| 19 | Aldi | Shopping | 1.65× | ||
| 20 | Weddings | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Pet Ownership | JOY | 0.90× | |
| Career Orientation | POWER | 0.90× |
Cottage has an estimated audience of 8,438,664 people in United Kingdom, concentrated in England and Scotland.
69.7% of Cottage fans are female, 30.3% are male, with an average age of 47.7 years.
Cottage fans show strongest brand affinity for Mobile home (3.32×), Volunteering (2.59×), and Starter home (3.29×) over the country average.
Cottage fans in United Kingdom are most concentrated in England (reach ~6.5M), Scotland (reach ~1.5M), and Wales (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cottage itself, the audience over-indexes on Volunteering (2.59×), Starter home (3.29×), Airbnb (1.98×), and Hot tub (3.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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