A data profile of the people who buy, follow and care about Hotels in Denmark — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 2,420,676 people in Denmark.
Hotels has an estimated audience of 2,420,676 people in Denmark. 57.6% are female, 42.4% are male, average age 48.2. Top brand affinities: Momondo, Kitchen, Germany, Concerts, Refrigerator.
Top brand affinities include Momondo, Kitchen, Germany, with strongest over-indexing on Momondo (1.68× the country average).
Demographically, the Hotels audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Hotels fan in Denmark is more female, around 48.2 years old, with strong Community Orientation tendencies and a notable affinity for Momondo.
The key figures that characterise the Hotels profile in Denmark.
57.6% are female, 42.4% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 48.2 |
| Estimated audience size | 2,420,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 45% |
of the worldwide Hotels audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed and breakfast | Travel & Leisure | 1.97× | ||
| 02 | Trivago | Travel & Leisure | 1.73× | ||
| 03 | Cappuccino | Food & Beverages | 1.73× | ||
| 04 | Sunweb | Travel & Leisure | 1.72× | ||
| 05 | Momondo | Travel & Leisure | 1.68× | ||
| 06 | Refrigerator | Home & Garden | 1.68× | ||
| 07 | Iceland | Travel & Leisure | 1.67× | ||
| 08 | Sausage | Food & Beverages | 1.64× | ||
| 09 | Skagen | Fashion & Accessoires | 1.63× | ||
| 10 | Heat pump | Home & Garden | 1.61× | ||
| 11 | Germany | Travel & Leisure | 1.58× | ||
| 12 | Self-esteem | Health | 1.57× | ||
| 13 | Roskilde Festival | Music & Radio | 1.57× | ||
| 14 | Cruises | Travel & Leisure | 1.57× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 16 | Travel website | Travel & Leisure | 1.56× | ||
| 17 | Kitchen | Home & Garden | 1.53× | ||
| 18 | Concerts | Music & Radio | 1.53× | ||
| 19 | Intersport | Shopping | 1.52× | ||
| 20 | French cuisine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Indulgence | JOY | 1.24× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.91× | |
| Individualism | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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