Rascasse Audience Intelligence

Home Interior Design Audience in Norway

A data profile of the people who buy, follow and care about Home Interior Design in Norway — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 703,133 people in Norway.

#322among Topic in Norway#44in Home & Garden

Home Interior Design has an estimated audience of 703,133 people in Norway. Top brand affinities: Real estate, Biltema, Crafts, Home improvement, Renovation.

Top brand affinities include Real estate, Biltema, Crafts, with strongest over-indexing on Real estate (3.8× the country average).

The typical Home Interior Design fan in Norway shows strong Design Affinity tendencies and a notable affinity for Real estate.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Home Interior Design profile in Norway.

Audience size
703K
in Norway
Country rank
#494
Topic in Norway
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Interior Design fans

Fig. 02

Gender split

Demographic split for Home Interior Design audience in Norway
MetricValue
Estimated audience size703,133
Fig. 04

Worldwide distribution

0.7%

of the worldwide Home Interior Design audience comes from Norway.

Worldwide audience distribution share by country for Home Interior Design
CountryShare
United States21.9%
Germany7.5%
United Kingdom7.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Interior Design audience
#·InterestCategoryAffinity×
01Real estateBusiness & Career3.80×
02Luxury real estateBusiness & Career3.80×
03Handmade jewelryFashion & Accessoires2.87×
04Contemporary artArts & Culture2.85×
05CraftsHome & Garden2.74×
06Art museumArts & Culture2.73×
07RenovationHome & Garden2.71×
08Fast foodFood & Beverages2.62×
09Organic foodFood & Beverages2.57×
10Home improvementHome & Garden2.21×
11Gina TricotFashion & Accessoires2.21×
12AirbnbTravel & Leisure1.95×
13FlowerHome & Garden1.82×
14JYSKHome & Garden1.70×
15BiltemaBusiness & Career1.69×
16Do it yourself (DIY)Home & Garden1.69×
17EntrepreneurshipBusiness & Career1.69×
18FurnitureHome & Garden1.66×
19PinterestInternet & Social Media1.66×
20ScandinaviaTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Interior Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Interior Design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.28×
CreativityOPEN2.04×
Luxury OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Interior Design audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Need for SecurityCONSERVATISM0.72×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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