A data profile of the people who buy, follow and care about Handmade jewelry in Norway — modelled from more than twelve digital signal sources. Handmade jewelry has an estimated audience of 540,046 people in Norway.
Handmade jewelry has an estimated audience of 540,046 people in Norway. 81.8% are female, 18.2% are male, average age 43.8. Top brand affinities: Ravelry, Knitting needle, Weaving, Sewing, Crochet.
Top brand affinities include Ravelry, Knitting needle, Weaving, with strongest over-indexing on Ravelry (6.12× the country average).
Demographically, the Handmade jewelry audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Handmade jewelry fan in Norway is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Ravelry.
The key figures that characterise the Handmade jewelry profile in Norway.
81.8% are female, 18.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 43.8 |
| Estimated audience size | 540,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Handmade jewelry audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 9.8% |
| India | 6.8% |
The strongest cross-interests of the Handmade jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 6.12× | ||
| 02 | Sustainable fashion | Fashion & Accessoires | 4.63× | ||
| 03 | Handmade | Home & Garden | 4.33× | ||
| 04 | Weaving | Fashion & Accessoires | 4.32× | ||
| 05 | Fiber | Health | 4.17× | ||
| 06 | Handmade Crafts | Kids & Family | 4.14× | ||
| 07 | Knitting needle | Fashion & Accessoires | 3.82× | ||
| 08 | Sewing | Home & Garden | 3.43× | ||
| 09 | Decoration | Home & Garden | 3.43× | ||
| 10 | Crochet | Home & Garden | 3.24× | ||
| 11 | Home Interior Design | Home & Garden | 2.87× | ||
| 12 | Yarn | Fashion & Accessoires | 2.81× | ||
| 13 | Danish design | Home & Garden | 2.73× | ||
| 14 | Knitting | Home & Garden | 2.53× | ||
| 15 | Wool | Fashion & Accessoires | 2.49× | ||
| 16 | Boutiques | Fashion & Accessoires | 2.45× | ||
| 17 | Handicraft | Home & Garden | 2.21× | ||
| 18 | JYSK | Home & Garden | 1.92× | ||
| 19 | Shoes | Fashion & Accessoires | 1.89× | ||
| 20 | Home improvement | Home & Garden | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Travelling | THRILL | 1.07× | |
| Social Media Usage | JOY | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Travelling | THRILL | 1.07× | |
| Patriotism | CONSERVATISM | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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