A data profile of the people who buy, follow and care about Boutiques in Norway — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 1,077,317 people in Norway.
Boutiques has an estimated audience of 1,077,317 people in Norway. 70.0% are female, 30.0% are male, average age 47.6. Top brand affinities: Knitting needle, Ravelry, Weaving, Handicraft, Women's clothing.
Top brand affinities include Knitting needle, Ravelry, Weaving, with strongest over-indexing on Knitting needle (2.35× the country average).
Demographically, the Boutiques audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Boutiques fan in Norway is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Knitting needle.
The key figures that characterise the Boutiques profile in Norway.
70.0% are female, 30.0% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 47.6 |
| Estimated audience size | 1,077,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Boutiques audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 2.75× | ||
| 02 | Knitting needle | Fashion & Accessoires | 2.35× | ||
| 03 | Weaving | Fashion & Accessoires | 2.29× | ||
| 04 | Handmade | Home & Garden | 2.06× | ||
| 05 | Building | Home & Garden | 2.05× | ||
| 06 | Sewing | Home & Garden | 1.99× | ||
| 07 | Crochet | Home & Garden | 1.90× | ||
| 08 | Home Interior Design | Home & Garden | 1.90× | ||
| 09 | Yarn | Fashion & Accessoires | 1.80× | ||
| 10 | Handicraft | Home & Garden | 1.75× | ||
| 11 | Renovation | Home & Garden | 1.68× | ||
| 12 | Lindex | Fashion & Accessoires | 1.65× | ||
| 13 | Danish design | Home & Garden | 1.65× | ||
| 14 | Knitting | Home & Garden | 1.64× | ||
| 15 | Wool | Fashion & Accessoires | 1.62× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.61× | ||
| 17 | Jewelry | Fashion & Accessoires | 1.53× | ||
| 18 | Bohus (retailer) | Shopping | 1.52× | ||
| 19 | H&M | Shopping | 1.52× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Travelling | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Travelling | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.