A data profile of the people who buy, follow and care about Building in Norway — modelled from more than twelve digital signal sources. Building has an estimated audience of 760,968 people in Norway.
Building has an estimated audience of 760,968 people in Norway. 53.1% are female, 46.9% are male, average age 44.4. Top brand affinities: Biltema, Real estate, Flower, KappAhl, Crochet.
Top brand affinities include Biltema, Real estate, Flower, with strongest over-indexing on Biltema (1.62× the country average).
Demographically, the Building audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Building fan in Norway is balanced, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Building profile in Norway.
53.1% are female, 46.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 44.4 |
| Estimated audience size | 760,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Building audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louis Vuitton | Fashion & Accessoires | 3.03× | ||
| 02 | Sephora | Shopping | 3.03× | ||
| 03 | Handbags | Fashion & Accessoires | 2.69× | ||
| 04 | Personal care | Health | 2.43× | ||
| 05 | Fragrances | Beauty & Wellness | 2.36× | ||
| 06 | Drop shipping | Shopping | 2.34× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.33× | ||
| 08 | KappAhl | Fashion & Accessoires | 2.32× | ||
| 09 | Crochet | Home & Garden | 2.26× | ||
| 10 | Skin care | Beauty & Wellness | 2.11× | ||
| 11 | Flower | Home & Garden | 2.08× | ||
| 12 | Boutiques | Fashion & Accessoires | 2.05× | ||
| 13 | Real estate | Business & Career | 1.98× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.69× | ||
| 15 | Biltema | Business & Career | 1.62× | ||
| 16 | Organic food | Food & Beverages | 1.60× | ||
| 17 | Crafts | Home & Garden | 1.57× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.57× | ||
| 19 | Hobby | Home & Garden | 1.54× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.78× | |
| Creativity | OPEN | 1.63× | |
| Urban Lifestyle | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Convenience Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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