A data profile of the people who buy, follow and care about Jewelry in Norway — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 1,398,147 people in Norway.
Jewelry has an estimated audience of 1,398,147 people in Norway. 65.2% are female, 34.8% are male, average age 45.8. Top brand affinities: Knitting, Gina Tricot, Wool, KappAhl, Boutiques.
Top brand affinities include Knitting, Gina Tricot, Wool, with strongest over-indexing on Knitting (1.66× the country average).
Demographically, the Jewelry audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Jewelry fan in Norway is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Knitting.
The key figures that characterise the Jewelry profile in Norway.
65.2% are female, 34.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.8 |
| Estimated audience size | 1,398,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Jewelry audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 1.95× | ||
| 02 | KappAhl | Fashion & Accessoires | 1.83× | ||
| 03 | Skirt | Fashion & Accessoires | 1.79× | ||
| 04 | Boutiques | Fashion & Accessoires | 1.78× | ||
| 05 | Lindex | Fashion & Accessoires | 1.72× | ||
| 06 | H&M | Shopping | 1.72× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 08 | Knitting | Home & Garden | 1.66× | ||
| 09 | Søstrene Grene | Fashion & Accessoires | 1.62× | ||
| 10 | Dresses | Fashion & Accessoires | 1.61× | ||
| 11 | Wool | Fashion & Accessoires | 1.60× | ||
| 12 | Bohus (retailer) | Shopping | 1.60× | ||
| 13 | Danish design | Home & Garden | 1.58× | ||
| 14 | Sewing | Home & Garden | 1.57× | ||
| 15 | Sweater | Fashion & Accessoires | 1.57× | ||
| 16 | Crochet | Home & Garden | 1.56× | ||
| 17 | Knitting needle | Fashion & Accessoires | 1.56× | ||
| 18 | Yarn | Fashion & Accessoires | 1.54× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 20 | Handicraft | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Travelling | THRILL | 1.05× | |
| Social Media Usage | JOY | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Travelling | THRILL | 1.05× | |
| Patriotism | CONSERVATISM | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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