A data profile of the people who buy, follow and care about Søstrene Grene in Norway — modelled from more than twelve digital signal sources. Søstrene Grene has an estimated audience of 861,362 people in Norway.
Søstrene Grene has an estimated audience of 861,362 people in Norway. 92.4% are female, 7.6% are male, average age 41.6. Top brand affinities: IKEA, Do it yourself (DIY), H&M, Knitting, Home improvement.
Top brand affinities include IKEA, Do it yourself (DIY), H&M, with strongest over-indexing on IKEA (1.97× the country average).
Demographically, the Søstrene Grene audience skews more female with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical Søstrene Grene fan in Norway is more female, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Søstrene Grene profile in Norway.
92.4% are female, 7.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 92.4% |
| Male | 7.6% |
| Average age | 41.6 |
| Estimated audience size | 861,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
The strongest cross-interests of the Søstrene Grene audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primark | Shopping | 2.84× | ||
| 02 | Birkenstock | Fashion & Accessoires | 2.71× | ||
| 03 | Garden furniture | Home & Garden | 2.39× | ||
| 04 | H&M | Shopping | 2.34× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.27× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 2.26× | ||
| 07 | Hardware store | Home & Garden | 2.13× | ||
| 08 | Discount stores | Shopping | 2.09× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 2.09× | ||
| 10 | Lego | Kids & Family | 2.06× | ||
| 11 | IKEA | Home & Garden | 1.97× | ||
| 12 | Organic food | Food & Beverages | 1.95× | ||
| 13 | Knitting | Home & Garden | 1.88× | ||
| 14 | Shopping malls | Shopping | 1.74× | ||
| 15 | Fragrances | Beauty & Wellness | 1.73× | ||
| 16 | Renovation | Home & Garden | 1.66× | ||
| 17 | Jewelry | Fashion & Accessoires | 1.62× | ||
| 18 | Real estate broker | Home & Garden | 1.58× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 20 | Home improvement | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.02× | |
| Price Sensitivity | PREMIUM | 1.71× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.49× | |
| Risk Appetite | THRILL | 0.61× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Søstrene Grene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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