A data profile of the people who buy, follow and care about Søstrene Grene in Denmark — modelled from more than twelve digital signal sources. Søstrene Grene has an estimated audience of 1,243,995 people in Denmark.
Søstrene Grene has an estimated audience of 1,243,995 people in Denmark. 77.5% are female, 22.5% are male, average age 37.0. Top brand affinities: IKEA, Do it yourself (DIY), H&M, Recipes, Knitting.
Top brand affinities include IKEA, Do it yourself (DIY), H&M, with strongest over-indexing on IKEA (2.17× the country average).
Demographically, the Søstrene Grene audience skews more female with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Creativity.
The typical Søstrene Grene fan in Denmark is more female, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Søstrene Grene profile in Denmark.
77.5% are female, 22.5% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 37.0 |
| Estimated audience size | 1,243,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Søstrene Grene audience comes from Denmark.
| Country | Share |
|---|---|
| Germany | 22.2% |
| Denmark | 17.8% |
| United Kingdom | 13.9% |
The strongest cross-interests of the Søstrene Grene audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 3.19× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 2.60× | ||
| 03 | Ticketmaster | Travel & Leisure | 2.37× | ||
| 04 | Hypermarket | Shopping | 2.32× | ||
| 05 | Department store | Shopping | 2.24× | ||
| 06 | IKEA | Home & Garden | 2.17× | ||
| 07 | H&M | Shopping | 2.12× | ||
| 08 | Child care | Kids & Family | 2.09× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.04× | ||
| 10 | Discount stores | Shopping | 2.00× | ||
| 11 | Knitting | Home & Garden | 1.96× | ||
| 12 | Garden furniture | Home & Garden | 1.89× | ||
| 13 | Nonprofit organization | Politics & Society | 1.86× | ||
| 14 | Skin care | Beauty & Wellness | 1.79× | ||
| 15 | Shopping malls | Shopping | 1.65× | ||
| 16 | Supermarket | Shopping | 1.64× | ||
| 17 | Fragrances | Beauty & Wellness | 1.64× | ||
| 18 | Organic food | Food & Beverages | 1.57× | ||
| 19 | Recipes | Food & Beverages | 1.54× | ||
| 20 | Fine art | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.56× | |
| Creativity | OPEN | 1.54× | |
| Price Sensitivity | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Søstrene Grene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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