A data profile of the people who buy, follow and care about Nonprofit organization in Denmark — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 732,600 people in Denmark.
Nonprofit organization has an estimated audience of 732,600 people in Denmark. 62.8% are female, 37.2% are male, average age 46.0. Top brand affinities: Matas (drug store), REMA 1000, Søstrene Grene, ALT for damerne, Kvickly.
Top brand affinities include Matas (drug store), REMA 1000, Søstrene Grene, with strongest over-indexing on Matas (drug store) (1.77× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Nonprofit organization fan in Denmark is more female, around 46.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Nonprofit organization profile in Denmark.
62.8% are female, 37.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 46.0 |
| Estimated audience size | 732,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Nonprofit organization audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charity and causes | Business & Career | 2.42× | ||
| 02 | Skechers | Fashion & Accessoires | 2.21× | ||
| 03 | Ude og Hjemme | News | 1.91× | ||
| 04 | Søstrene Grene | Fashion & Accessoires | 1.86× | ||
| 05 | ALT for damerne | News | 1.83× | ||
| 06 | ILVA | Home & Garden | 1.83× | ||
| 07 | Blouse | Fashion & Accessoires | 1.81× | ||
| 08 | Matas (drug store) | Shopping | 1.77× | ||
| 09 | Symptom | Health | 1.75× | ||
| 10 | Skirt | Fashion & Accessoires | 1.70× | ||
| 11 | Organization | Business & Career | 1.67× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 13 | Bravo Tours | Travel & Leisure | 1.66× | ||
| 14 | Georg Jensen | Home & Garden | 1.64× | ||
| 15 | Self-esteem | Health | 1.62× | ||
| 16 | Royal Copenhagen | Home & Garden | 1.59× | ||
| 17 | Stress (biology) | Health | 1.59× | ||
| 18 | Kvickly | Food & Beverages | 1.56× | ||
| 19 | REMA 1000 | Shopping | 1.52× | ||
| 20 | Bo Bedre | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.77× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Early Adopter Mentality | POWER | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Urban Lifestyle | OPEN | 0.58× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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