A data profile of the people who buy, follow and care about Nonprofit organization in Sweden — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 1,126,408 people in Sweden.
Nonprofit organization has an estimated audience of 1,126,408 people in Sweden. 62.1% are female, 37.9% are male, average age 48.8. Top brand affinities: Volunteering, SAS (software), Charity and causes, Charitable organization, Organization.
Top brand affinities include Volunteering, SAS (software), Charity and causes, with strongest over-indexing on Volunteering (3.1× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Urban Lifestyle, Creativity.
The typical Nonprofit organization fan in Sweden is more female, around 48.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Nonprofit organization profile in Sweden.
62.1% are female, 37.9% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 48.8 |
| Estimated audience size | 1,126,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 49% |
of the worldwide Nonprofit organization audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Takis | Food & Beverages | 8.46× | ||
| 02 | Donation | Business & Career | 3.21× | ||
| 03 | Charitable organization | Politics & Society | 3.14× | ||
| 04 | Volunteering | Politics & Society | 3.10× | ||
| 05 | Government | Politics & Society | 2.97× | ||
| 06 | Charity and causes | Business & Career | 2.67× | ||
| 07 | Community issues | Arts & Culture | 2.52× | ||
| 08 | Old age | Politics & Society | 2.48× | ||
| 09 | Picture book | Literature | 2.13× | ||
| 10 | Activism | Politics & Society | 2.08× | ||
| 11 | Cat play and toys | Pets & Animals | 2.06× | ||
| 12 | Organization | Business & Career | 1.98× | ||
| 13 | Cancer awareness | Health | 1.91× | ||
| 14 | Animal welfare | Politics & Society | 1.86× | ||
| 15 | Veterinary medicine | Business & Career | 1.85× | ||
| 16 | SAS (software) | Technology & Electronics | 1.74× | ||
| 17 | Björn Skifs | Movies & TV | 1.71× | ||
| 18 | Pony | Pets & Animals | 1.55× | ||
| 19 | Wikipedia | Internet & Social Media | 1.55× | ||
| 20 | Kitten | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.18× | |
| Creativity | OPEN | 1.01× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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