A data profile of the people who buy, follow and care about Animal welfare in Sweden — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 1,322,956 people in Sweden.
Animal welfare has an estimated audience of 1,322,956 people in Sweden. 65.6% are female, 34.4% are male, average age 48.3. Top brand affinities: Systembolaget, Sveriges Television, Elgiganten, Swedbank, Pet food.
Top brand affinities include Systembolaget, Sveriges Television, Elgiganten, with strongest over-indexing on Systembolaget (1.52× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Animal welfare fan in Sweden is more female, around 48.3 years old, with strong Pet Ownership tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Animal welfare profile in Sweden.
65.6% are female, 34.4% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 48.3 |
| Estimated audience size | 1,322,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 47% |
of the worldwide Animal welfare audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 4.28× | ||
| 02 | Animal rights | Politics & Society | 3.84× | ||
| 03 | Veterinary medicine | Business & Career | 3.24× | ||
| 04 | Pet food | Pets & Animals | 2.93× | ||
| 05 | Pet store | Pets & Animals | 2.43× | ||
| 06 | Hairstyle | Beauty & Wellness | 2.31× | ||
| 07 | Vattenfall | Home & Garden | 2.10× | ||
| 08 | Local food | Food & Beverages | 1.94× | ||
| 09 | Nonprofit organization | Politics & Society | 1.86× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.68× | ||
| 11 | Organic farming | Food & Beverages | 1.63× | ||
| 12 | Elgiganten | Shopping | 1.61× | ||
| 13 | Toys | Games | 1.58× | ||
| 14 | Contemporary art | Arts & Culture | 1.58× | ||
| 15 | Fine art | Business & Career | 1.56× | ||
| 16 | Desserts | Food & Beverages | 1.55× | ||
| 17 | Nature | Home & Garden | 1.54× | ||
| 18 | Systembolaget | Shopping | 1.52× | ||
| 19 | Swedbank | Business & Career | 1.51× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.72× | |
| Community Orientation | OPEN | 1.63× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.92× | |
| Convenience Orientation | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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