A data profile of the people who buy, follow and care about Desserts in Sweden — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 1,806,039 people in Sweden.
Desserts has an estimated audience of 1,806,039 people in Sweden. 69.5% are female, 30.5% are male, average age 45.7. Top brand affinities: Chocolate, Willys, Systembolaget, Clas Ohlson, Nordea.
Top brand affinities include Chocolate, Willys, Systembolaget, with strongest over-indexing on Chocolate (3.55× the country average).
Demographically, the Desserts audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Desserts fan in Sweden is more female, around 45.7 years old, with strong Social Media Usage tendencies and a notable affinity for Chocolate.
The key figures that characterise the Desserts profile in Sweden.
69.5% are female, 30.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 45.7 |
| Estimated audience size | 1,806,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Desserts audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 3.80× | ||
| 02 | Chocolate | Food & Beverages | 3.55× | ||
| 03 | Fast food | Food & Beverages | 3.13× | ||
| 04 | Pizza | Food & Beverages | 2.77× | ||
| 05 | Coffeehouses | Food & Beverages | 2.65× | ||
| 06 | Barbecue | Food & Beverages | 2.44× | ||
| 07 | Coffee | Food & Beverages | 2.33× | ||
| 08 | Organic food | Food & Beverages | 2.30× | ||
| 09 | Willys | Shopping | 1.93× | ||
| 10 | Wine | Food & Beverages | 1.90× | ||
| 11 | Cooking | Food & Beverages | 1.68× | ||
| 12 | Nordea | Business & Career | 1.66× | ||
| 13 | Family | Kids & Family | 1.65× | ||
| 14 | Furniture | Home & Garden | 1.65× | ||
| 15 | Systembolaget | Shopping | 1.63× | ||
| 16 | Beauty | Beauty & Wellness | 1.56× | ||
| 17 | Clas Ohlson | Shopping | 1.55× | ||
| 18 | Swedbank | Business & Career | 1.51× | ||
| 19 | Google Maps | Internet & Social Media | 1.51× | ||
| 20 | Online shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.46× | |
| Travelling | THRILL | 1.45× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.86× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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