A data profile of the people who buy, follow and care about Family in Sweden — modelled from more than twelve digital signal sources. Family has an estimated audience of 4,559,334 people in Sweden.
Family has an estimated audience of 4,559,334 people in Sweden. 60.8% are female, 39.2% are male, average age 45.4. Top brand affinities: Willys, House, Furniture, Child, Home improvement.
Top brand affinities include Willys, House, Furniture, with strongest over-indexing on Willys (1.53× the country average).
Demographically, the Family audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Family fan in Sweden is more female, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Willys.
The key figures that characterise the Family profile in Sweden.
60.8% are female, 39.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.4 |
| Estimated audience size | 4,559,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Family audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motherhood | Kids & Family | 1.81× | ||
| 02 | Parenting | Kids & Family | 1.81× | ||
| 03 | Friendship | Kids & Family | 1.62× | ||
| 04 | Shopping malls | Shopping | 1.60× | ||
| 05 | Health care | Business & Career | 1.60× | ||
| 06 | House | Home & Garden | 1.59× | ||
| 07 | Dresses | Fashion & Accessoires | 1.59× | ||
| 08 | Child | Kids & Family | 1.57× | ||
| 09 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 10 | Willys | Shopping | 1.53× | ||
| 11 | Drop shipping | Shopping | 1.53× | ||
| 12 | Furniture | Home & Garden | 1.52× | ||
| 13 | Home improvement | Home & Garden | 1.52× | ||
| 14 | Spas | Beauty & Wellness | 1.52× | ||
| 15 | Hair products | Beauty & Wellness | 1.52× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 17 | Apartment | Business & Career | 1.51× | ||
| 18 | Quality of life | Health | 1.51× | ||
| 19 | Camping | Travel & Leisure | 1.50× | ||
| 20 | Organic food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.29× | |
| Travelling | THRILL | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Design Affinity | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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