A data profile of the people who buy, follow and care about Motherhood in Sweden — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 2,049,015 people in Sweden.
Motherhood has an estimated audience of 2,049,015 people in Sweden. 71.9% are female, 28.1% are male, average age 44.9. Top brand affinities: Swedbank, Elgiganten, Tradera, Family, Scandinavia.
Top brand affinities include Swedbank, Elgiganten, Tradera, with strongest over-indexing on Swedbank (1.58× the country average).
Demographically, the Motherhood audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Motherhood fan in Sweden is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Motherhood profile in Sweden.
71.9% are female, 28.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 44.9 |
| Estimated audience size | 2,049,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Motherhood audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiction books | Literature | 2.00× | ||
| 02 | Toys | Games | 1.99× | ||
| 03 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 04 | Drawing | Home & Garden | 1.92× | ||
| 05 | Hair products | Beauty & Wellness | 1.90× | ||
| 06 | Desserts | Food & Beverages | 1.86× | ||
| 07 | Family | Kids & Family | 1.81× | ||
| 08 | Pizza | Food & Beverages | 1.79× | ||
| 09 | Dogs | Pets & Animals | 1.74× | ||
| 10 | Intersport | Shopping | 1.72× | ||
| 11 | Happiness | Health | 1.70× | ||
| 12 | Spas | Beauty & Wellness | 1.65× | ||
| 13 | Elgiganten | Shopping | 1.61× | ||
| 14 | Bars | Travel & Leisure | 1.61× | ||
| 15 | Scandinavia | Travel & Leisure | 1.59× | ||
| 16 | Swedbank | Business & Career | 1.58× | ||
| 17 | Dinner | Food & Beverages | 1.56× | ||
| 18 | Lindex | Fashion & Accessoires | 1.54× | ||
| 19 | Vacations | Travel & Leisure | 1.53× | ||
| 20 | Tradera | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.58× | |
| Extroversion | THRILL | 1.50× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.98× | |
| Risk Appetite | THRILL | 1.02× | |
| Urban Lifestyle | OPEN | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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