A data profile of the people who buy, follow and care about Vacations in Sweden — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 2,697,572 people in Sweden.
Vacations has an estimated audience of 2,697,572 people in Sweden. 60.7% are female, 39.3% are male, average age 48.0. Top brand affinities: Systembolaget, Swedbank, Nordea, Willys, Ryanair.
Top brand affinities include Systembolaget, Swedbank, Nordea, with strongest over-indexing on Systembolaget (1.52× the country average).
Demographically, the Vacations audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
The typical Vacations fan in Sweden is more female, around 48.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Vacations profile in Sweden.
60.7% are female, 39.3% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 48.0 |
| Estimated audience size | 2,697,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Vacations audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
The strongest cross-interests of the Vacations audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beaches | Travel & Leisure | 2.35× | ||
| 02 | Holiday | Travel & Leisure | 2.32× | ||
| 03 | Ryanair | Travel & Leisure | 2.16× | ||
| 04 | Spas | Beauty & Wellness | 1.83× | ||
| 05 | Hotels | Travel & Leisure | 1.81× | ||
| 06 | Nature | Home & Garden | 1.71× | ||
| 07 | Camping | Travel & Leisure | 1.70× | ||
| 08 | Wine | Food & Beverages | 1.64× | ||
| 09 | House | Home & Garden | 1.61× | ||
| 10 | Nordea | Business & Career | 1.58× | ||
| 11 | Willys | Shopping | 1.58× | ||
| 12 | Furniture | Home & Garden | 1.55× | ||
| 13 | Family | Kids & Family | 1.54× | ||
| 14 | Home improvement | Home & Garden | 1.54× | ||
| 15 | Systembolaget | Shopping | 1.52× | ||
| 16 | Online shopping | Shopping | 1.52× | ||
| 17 | Physical fitness | Sports | 1.52× | ||
| 18 | Shoes | Fashion & Accessoires | 1.52× | ||
| 19 | Swedbank | Business & Career | 1.51× | ||
| 20 | Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.29× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Design Affinity | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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