Rascasse Audience Intelligence

Vacations Audience in Portugal

A data profile of the people who buy, follow and care about Vacations in Portugal — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 3,419,192 people in Portugal.

#111among Topic in Portugal#13in Travel & Leisure

The average Vacations fan in Portugal is 46.2 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Vacations profile in Portugal.

Audience size
3.4M
in Portugal
Gender
59.0%♀
41.0% male
Age
46.2
average years
Country rank
#164
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacations fans

59.0% are female, 41.0% are male, average age 46.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Vacations audience in Portugal
MetricValue
Female59.0%
Male41.0%
Average age46.2
Estimated audience size3,419,192
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Vacations audience in Portugal
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4926%
50+36%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Vacations audience comes from Portugal.

Worldwide audience distribution share by country for Vacations
CountryShare
United States17.4%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacations audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Vacations fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1.5M1.56×
02Faro District~300K1.24×
03Porto District~900K1.21×
04Santarém District~200K1.21×
05Setúbal District~400K1.09×
06Madeira~100K1.05×
07Azores~100K1.01×
08Bragança District~40K1.01×
09Leiria District~200K1.00×
10Portalegre District~40K1.00×
11Aveiro District~300K0.99×
12Guarda District~40K0.99×
13Coimbra District~200K0.98×
14Beja District~50K0.98×
15Braga District~300K0.97×
16Castelo Branco District~60K0.97×
17Vila Real District~60K0.97×
18Évora District~60K0.97×
19Viseu District~100K0.95×
20Viana do Castelo District~80K0.95×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Portugal

See Vacations audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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