A data profile of the people who buy, follow and care about Vacations in Belgium — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 3,146,031 people in Belgium.
The average Vacations fan in Belgium is 46.1 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Ryanair, Nature, Hotels, with strongest over-indexing on Ryanair (1.53× the country average).
Demographically, the Vacations audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Vacations fan in Belgium is more female, around 46.1 years old, with strong Sustainability tendencies and a notable affinity for Ryanair.
The key figures that characterise the Vacations profile in Belgium.
57.3% are female, 42.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 46.1 |
| Estimated audience size | 3,146,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Vacations audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Vacations audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~400K | 1.32× | |
| 02 | East Flanders | ~400K | 1.25× | |
| 03 | Flemish Brabant | ~300K | 1.22× | |
| 04 | Limburg | ~200K | 1.19× | |
| 05 | Brussels | ~300K | 1.13× | |
| 06 | West Flanders | ~300K | 1.11× | |
| 07 | Walloon Brabant | ~80K | 0.94× | |
| 08 | Luxembourg | ~70K | 0.90× | |
| 09 | Province of Namur | ~100K | 0.86× | |
| 10 | Liege | ~200K | 0.85× | |
| 11 | Hainaut | ~300K | 0.82× |
The strongest cross-interests of the Vacations audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beaches | Travel & Leisure | 1.75× | ||
| 02 | Trivago | Travel & Leisure | 1.74× | ||
| 03 | Adventure travel | Travel & Leisure | 1.64× | ||
| 04 | Holiday village | Travel & Leisure | 1.63× | ||
| 05 | Tourism | Business & Career | 1.62× | ||
| 06 | Hotels | Travel & Leisure | 1.58× | ||
| 07 | Holiday | Travel & Leisure | 1.58× | ||
| 08 | Social Deal | Politics & Society | 1.57× | ||
| 09 | Nice | Travel & Leisure | 1.56× | ||
| 10 | Center Parcs | Travel & Leisure | 1.55× | ||
| 11 | Vueling | Travel & Leisure | 1.55× | ||
| 12 | SUVs | Cars & Mobility | 1.54× | ||
| 13 | Costa Blanca | Travel & Leisure | 1.54× | ||
| 14 | Ryanair | Travel & Leisure | 1.53× | ||
| 15 | Nature | Home & Garden | 1.53× | ||
| 16 | VakantieVeilingen | Travel & Leisure | 1.53× | ||
| 17 | Camping | Travel & Leisure | 1.52× | ||
| 18 | Bicycle touring | Sports | 1.51× | ||
| 19 | Real estate investing | Business & Career | 1.51× | ||
| 20 | Jacuzzi | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.18× | |
| Urban Lifestyle | OPEN | 1.06× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Design Affinity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.80× |
Vacations has an estimated audience of 3,146,031 people in Belgium, concentrated in Antwerp and East Flanders.
57.3% of Vacations fans are female, 42.7% are male, with an average age of 46.1 years.
Vacations fans show strongest brand affinity for Ryanair (1.53×), Nature (1.53×), and Hotels (1.58×) over the country average.
Vacations fans in Belgium are most concentrated in Antwerp (reach ~400K), East Flanders (reach ~400K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vacations itself, the audience over-indexes on Nature (1.53×), Hotels (1.58×), Beaches (1.75×), and Holiday (1.58×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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