Vacations Audience in Spain

Vacations has an estimated audience of 10,757,794 people in Spain. 59.3% are female, 40.7% are male, average age 46.1. Top regions: Catalonia, Andalusia, Community of Madrid.

The average Vacations fan in Spain is 46.1 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Demographically, the Vacations audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Category: Travel & Leisure · Type: Topic · Subtype: Band

Demographics of Vacations fans

Demographic split for Vacations audience in Spain
MetricValue
Female59.3%
Male40.7%
Average age46.1
Estimated audience size10,757,794

Top regions in Spain

Top regions ranked by reach for Vacations in Spain
RegionReachAffinity
Catalonia3,175,0261.63×
Andalusia2,219,9771.05×
Community of Madrid2,119,3211.17×
Comunidad Valenciana1,587,0671.31×
Canary Islands1,020,6131.9×
Balearic Islands606,8622.01×
Region of Murcia375,8761.02×
Galicia351,1930.7×
Basque Autonomous Country297,0520.74×
Castile and León288,5150.61×
Castilla-La Mancha283,8250.65×
Aragon235,4850.83×
Principality of Asturias157,0370.62×
Extremadura143,3210.62×
Cantabria86,8860.64×
Navarre81,2800.6×
La Rioja62,5560.89×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vacations audience
TraitClusterScore
TravellingTHRILL1.3
Quality AwarenessPREMIUM1.15
Design AffinityPREMIUM1.12
Family OrientationCONSERVATISM1.11
Price SensitivityPREMIUM1.08
IndulgenceJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Vacations
CountryShare
United States17.4%
Japan5.2%
Italy4.3%

See Vacations audiences in other countries

More Band audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.