A data profile of the people who buy, follow and care about Beaches in Sweden — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 2,256,506 people in Sweden.
Beaches has an estimated audience of 2,256,506 people in Sweden. 59.1% are female, 40.9% are male, average age 47.6. Top brand affinities: Vacations, Trivago, TUI, Air travel, Holiday.
Top brand affinities include Vacations, Trivago, TUI, with strongest over-indexing on Vacations (1.76× the country average).
Demographically, the Beaches audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
The typical Beaches fan in Sweden is more female, around 47.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Vacations.
The key figures that characterise the Beaches profile in Sweden.
59.1% are female, 40.9% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 47.6 |
| Estimated audience size | 2,256,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Beaches audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Package tour | Travel & Leisure | 3.08× | ||
| 02 | Trivago | Travel & Leisure | 2.71× | ||
| 03 | Travel website | Travel & Leisure | 2.37× | ||
| 04 | Skyscanner | Travel & Leisure | 2.16× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.05× | ||
| 06 | TUI | Travel & Leisure | 2.01× | ||
| 07 | Lodging | Travel & Leisure | 1.89× | ||
| 08 | Vacations | Travel & Leisure | 1.76× | ||
| 09 | Travel photography | Technology & Electronics | 1.69× | ||
| 10 | Air travel | Travel & Leisure | 1.63× | ||
| 11 | Staycation | Home & Garden | 1.59× | ||
| 12 | Travel Adventures | Travel & Leisure | 1.57× | ||
| 13 | Adventure travel | Travel & Leisure | 1.57× | ||
| 14 | Cruises | Travel & Leisure | 1.56× | ||
| 15 | Holiday | Travel & Leisure | 1.54× | ||
| 16 | Car rentals | Cars & Mobility | 1.54× | ||
| 17 | Lakes | Travel & Leisure | 1.53× | ||
| 18 | Landscape photography | Technology & Electronics | 1.52× | ||
| 19 | Resort | Travel & Leisure | 1.51× | ||
| 20 | Swimming pool | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.19× | |
| Patriotism | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.