A data profile of the people who buy, follow and care about Car rentals in Sweden — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 1,180,173 people in Sweden.
Car rentals has an estimated audience of 1,180,173 people in Sweden. 39.3% are female, 60.7% are male, average age 44.4. Top brand affinities: Google Maps, Lakes, Ecotourism, Holiday cottage, Automobiles.
Top brand affinities include Google Maps, Lakes, Ecotourism, with strongest over-indexing on Google Maps (1.77× the country average).
Demographically, the Car rentals audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Car rentals fan in Sweden is more male, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
The key figures that characterise the Car rentals profile in Sweden.
39.3% are female, 60.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 44.4 |
| Estimated audience size | 1,180,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Car rentals audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecotourism | Business & Career | 3.68× | ||
| 02 | Lakes | Travel & Leisure | 2.93× | ||
| 03 | Cruises | Travel & Leisure | 2.26× | ||
| 04 | Backcountry skiing | Sports | 2.19× | ||
| 05 | Holiday cottage | Travel & Leisure | 1.94× | ||
| 06 | Air travel | Travel & Leisure | 1.92× | ||
| 07 | TUI | Travel & Leisure | 1.81× | ||
| 08 | Mortgage loans | Business & Career | 1.81× | ||
| 09 | Google Maps | Internet & Social Media | 1.77× | ||
| 10 | Momondo | Travel & Leisure | 1.76× | ||
| 11 | Renewable energy | Business & Career | 1.76× | ||
| 12 | Airbnb | Travel & Leisure | 1.73× | ||
| 13 | Resort | Travel & Leisure | 1.72× | ||
| 14 | Cottage | Travel & Leisure | 1.68× | ||
| 15 | Summer house | Travel & Leisure | 1.63× | ||
| 16 | Ryanair | Travel & Leisure | 1.60× | ||
| 17 | Automobiles | Cars & Mobility | 1.56× | ||
| 18 | Sparkling wine | Food & Beverages | 1.54× | ||
| 19 | Vacations | Travel & Leisure | 1.52× | ||
| 20 | SAS (software) | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.27× | |
| Social Media Usage | JOY | 1.18× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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