A data profile of the people who buy, follow and care about Backcountry skiing in Sweden — modelled from more than twelve digital signal sources. Backcountry skiing has an estimated audience of 1,078,644 people in Sweden.
Backcountry skiing has an estimated audience of 1,078,644 people in Sweden. 53.5% are female, 46.5% are male, average age 42.9. Top brand affinities: Alpine skiing, Arc'teryx, Ski resort, LPGA, Rory McIlroy.
Top brand affinities include Alpine skiing, Arc'teryx, Ski resort, with strongest over-indexing on Alpine skiing (5.16× the country average).
Demographically, the Backcountry skiing audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
The typical Backcountry skiing fan in Sweden is balanced, around 42.9 years old, with strong Sports Activity tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Backcountry skiing profile in Sweden.
53.5% are female, 46.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.9 |
| Estimated audience size | 1,078,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Backcountry skiing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 10.8% |
| Germany | 8.2% |
The strongest cross-interests of the Backcountry skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LPGA | Sports | 11.99× | ||
| 02 | Arc'teryx | Fashion & Accessoires | 11.43× | ||
| 03 | Rory McIlroy | Sports | 9.79× | ||
| 04 | Ski jumping | Sports | 8.27× | ||
| 05 | The Open Championship | Sports | 7.62× | ||
| 06 | FIS Alpine Ski World Cup | Sports | 6.27× | ||
| 07 | Men's major golf championships | Sports | 5.66× | ||
| 08 | Alpine skiing | Sports | 5.16× | ||
| 09 | Ski resort | Travel & Leisure | 5.13× | ||
| 10 | PGA Championship | Sports | 4.75× | ||
| 11 | Western riding | Sports | 4.71× | ||
| 12 | Snowboarding | Sports | 4.25× | ||
| 13 | Jotex | Shopping | 3.80× | ||
| 14 | Crochet | Home & Garden | 2.38× | ||
| 15 | Drop shipping | Shopping | 2.32× | ||
| 16 | Biltema | Business & Career | 1.97× | ||
| 17 | Lindex | Fashion & Accessoires | 1.81× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.77× | ||
| 19 | Hemnet | Home & Garden | 1.64× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.86× | |
| Luxury Orientation | PREMIUM | 1.47× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Spirituality | BALANCE | 0.70× | |
| Community Orientation | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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