A data profile of the people who buy, follow and care about Swimming in Sweden — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 1,863,877 people in Sweden.
Swimming has an estimated audience of 1,863,877 people in Sweden. 52.6% are female, 47.4% are male, average age 46.1. Top brand affinities: Swimming pool, Cellbes, Jogging, Teacher education, Istanbul.
Top brand affinities include Swimming pool, Cellbes, Jogging, with strongest over-indexing on Swimming pool (1.65× the country average).
Demographically, the Swimming audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
The typical Swimming fan in Sweden is balanced, around 46.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Swimming pool.
The key figures that characterise the Swimming profile in Sweden.
52.6% are female, 47.4% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 46.1 |
| Estimated audience size | 1,863,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Swimming audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fenerbahçe S.K. | Sports | 3.21× | ||
| 02 | Human swimming | Sports | 3.17× | ||
| 03 | Vasaloppet | Sports | 1.96× | ||
| 04 | Biathlon | Sports | 1.94× | ||
| 05 | Cyprus | Travel & Leisure | 1.78× | ||
| 06 | Injury | Health | 1.72× | ||
| 07 | Jogging | Sports | 1.71× | ||
| 08 | Old age | Politics & Society | 1.69× | ||
| 09 | Istanbul | Travel & Leisure | 1.66× | ||
| 10 | Cross-country skiing | Sports | 1.66× | ||
| 11 | Swimming pool | Sports | 1.65× | ||
| 12 | Sports bra | Fashion & Accessoires | 1.65× | ||
| 13 | Knee | Health | 1.63× | ||
| 14 | Table tennis | Sports | 1.63× | ||
| 15 | Cellbes | Fashion & Accessoires | 1.58× | ||
| 16 | Bicycle touring | Sports | 1.56× | ||
| 17 | Teacher education | Business & Career | 1.54× | ||
| 18 | Joint | Health | 1.54× | ||
| 19 | Circulatory system | Health | 1.54× | ||
| 20 | Friskis & Svettis | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Social Media Usage | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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