A data profile of the people who buy, follow and care about Backcountry skiing in Norway — modelled from more than twelve digital signal sources. Backcountry skiing has an estimated audience of 599,792 people in Norway.
Backcountry skiing has an estimated audience of 599,792 people in Norway. 63.1% are female, 36.9% are male, average age 42.6. Top brand affinities: Biltema, Rory McIlroy, Flower, The Open Championship, Arc'teryx.
Top brand affinities include Biltema, Rory McIlroy, Flower, with strongest over-indexing on Biltema (1.7× the country average).
Demographically, the Backcountry skiing audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sports Activity, Sustainability.
The typical Backcountry skiing fan in Norway is more female, around 42.6 years old, with strong Sports Activity tendencies and a notable affinity for Biltema.
The key figures that characterise the Backcountry skiing profile in Norway.
63.1% are female, 36.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.6 |
| Estimated audience size | 599,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Backcountry skiing audience comes from Norway.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 10.8% |
| Germany | 8.2% |
The strongest cross-interests of the Backcountry skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rory McIlroy | Sports | 9.93× | ||
| 02 | The Open Championship | Sports | 6.93× | ||
| 03 | MSC Cruises | Travel & Leisure | 6.38× | ||
| 04 | PGA Championship | Sports | 4.04× | ||
| 05 | Arc'teryx | Fashion & Accessoires | 3.94× | ||
| 06 | Standup paddleboarding | Sports | 3.90× | ||
| 07 | Nordic skiing | Sports | 3.19× | ||
| 08 | Ski resort | Travel & Leisure | 2.55× | ||
| 09 | Alpine skiing | Sports | 2.31× | ||
| 10 | Flower | Home & Garden | 2.27× | ||
| 11 | Island | Travel & Leisure | 2.00× | ||
| 12 | Local food | Food & Beverages | 1.96× | ||
| 13 | Weaving | Fashion & Accessoires | 1.94× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.77× | ||
| 15 | Biltema | Business & Career | 1.70× | ||
| 16 | Hobby | Home & Garden | 1.68× | ||
| 17 | Scandinavia | Travel & Leisure | 1.62× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.60× | ||
| 19 | Crochet | Home & Garden | 1.60× | ||
| 20 | Science | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.54× | |
| Sustainability | BALANCE | 1.52× | |
| Luxury Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Convenience Orientation | PREMIUM | 0.73× | |
| Individualism | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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