A data profile of the people who buy, follow and care about Skiing in Norway — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 1,023,799 people in Norway.
Skiing has an estimated audience of 1,023,799 people in Norway. 53.9% are female, 46.1% are male, average age 45.3. Top brand affinities: Biltema, Gina Tricot, KappAhl, Flower, Hobby.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (2.61× the country average).
Demographically, the Skiing audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
The typical Skiing fan in Norway is balanced, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Biltema.
The key figures that characterise the Skiing profile in Norway.
53.9% are female, 46.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.3 |
| Estimated audience size | 1,023,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Skiing audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.74× | ||
| 02 | Biltema | Business & Career | 2.61× | ||
| 03 | Helsinki | Travel & Leisure | 2.45× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.04× | ||
| 05 | Ravelry | Internet & Social Media | 1.99× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.91× | ||
| 07 | Weaving | Fashion & Accessoires | 1.90× | ||
| 08 | Leggings | Fashion & Accessoires | 1.87× | ||
| 09 | Quilting | Home & Garden | 1.86× | ||
| 10 | Hoodie | Fashion & Accessoires | 1.77× | ||
| 11 | Hiking boot | Fashion & Accessoires | 1.74× | ||
| 12 | Hobby | Home & Garden | 1.72× | ||
| 13 | Crochet | Home & Garden | 1.72× | ||
| 14 | Baby food | Kids & Family | 1.70× | ||
| 15 | Marimekko | Home & Garden | 1.70× | ||
| 16 | Flower | Home & Garden | 1.68× | ||
| 17 | Vegetable | Food & Beverages | 1.66× | ||
| 18 | Swimming pool | Sports | 1.65× | ||
| 19 | Island | Travel & Leisure | 1.61× | ||
| 20 | Norrøna | Fashion & Accessoires | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.21× | |
| Luxury Orientation | PREMIUM | 1.21× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Tradition | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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