A data profile of the people who buy, follow and care about Skiing in Sweden — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 1,687,160 people in Sweden.
Skiing has an estimated audience of 1,687,160 people in Sweden. 54.9% are female, 45.1% are male, average age 45.1. Top brand affinities: Hemnet, Biltema, Sveriges Television, Gina Tricot, Alpine skiing.
Top brand affinities include Hemnet, Biltema, Sveriges Television, with strongest over-indexing on Hemnet (1.98× the country average).
Demographically, the Skiing audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Sports Activity, Convenience Orientation.
The typical Skiing fan in Sweden is balanced, around 45.1 years old, with strong Sports Activity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Skiing profile in Sweden.
54.9% are female, 45.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 45.1 |
| Estimated audience size | 1,687,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Skiing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.02× | ||
| 02 | Helsinki | Travel & Leisure | 2.22× | ||
| 03 | Hiking boot | Fashion & Accessoires | 2.00× | ||
| 04 | Hemnet | Home & Garden | 1.98× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 1.98× | ||
| 06 | Salad | Food & Beverages | 1.93× | ||
| 07 | Alpine skiing | Sports | 1.92× | ||
| 08 | True crime | Movies & TV | 1.89× | ||
| 09 | Winery | Food & Beverages | 1.82× | ||
| 10 | Weather | Home & Garden | 1.80× | ||
| 11 | Rottweiler | Pets & Animals | 1.78× | ||
| 12 | Crochet | Home & Garden | 1.77× | ||
| 13 | French Bulldog | Pets & Animals | 1.77× | ||
| 14 | Siberian Husky | Pets & Animals | 1.76× | ||
| 15 | Biltema | Business & Career | 1.73× | ||
| 16 | Flower | Home & Garden | 1.68× | ||
| 17 | Weaving | Fashion & Accessoires | 1.68× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.67× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.63× | ||
| 20 | Cycling | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.27× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Risk Appetite | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Spirituality | BALANCE | 0.91× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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