A data profile of the people who buy, follow and care about Hiking boot in Sweden — modelled from more than twelve digital signal sources. Hiking boot has an estimated audience of 1,144,399 people in Sweden.
Hiking boot has an estimated audience of 1,144,399 people in Sweden. 69.2% are female, 30.8% are male, average age 46.5. Top brand affinities: Sveriges Television, Ludvig Åberg, Ski, Backpacking (travel), Intersport.
Top brand affinities include Sveriges Television, Ludvig Åberg, Ski, with strongest over-indexing on Sveriges Television (1.63× the country average).
Demographically, the Hiking boot audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Hiking boot fan in Sweden is more female, around 46.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Hiking boot profile in Sweden.
69.2% are female, 30.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 46.5 |
| Estimated audience size | 1,144,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Hiking boot audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 13.0% |
| Germany | 7.6% |
The strongest cross-interests of the Hiking boot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpacking (travel) | Travel & Leisure | 3.40× | ||
| 02 | Cross-country cycling | Sports | 3.25× | ||
| 03 | Ski | Sports | 2.98× | ||
| 04 | Fjällräven | Fashion & Accessoires | 2.57× | ||
| 05 | Bicycle touring | Sports | 2.53× | ||
| 06 | Intersport | Shopping | 2.02× | ||
| 07 | Skiing | Sports | 2.00× | ||
| 08 | Knitting needle | Fashion & Accessoires | 1.96× | ||
| 09 | Backcountry skiing | Sports | 1.90× | ||
| 10 | Travel Adventures | Travel & Leisure | 1.77× | ||
| 11 | Snowboard | Sports | 1.75× | ||
| 12 | Alpine skiing | Sports | 1.71× | ||
| 13 | Outdoor enthusiast | Sports | 1.66× | ||
| 14 | Winter sport | Sports | 1.66× | ||
| 15 | Ski resort | Travel & Leisure | 1.66× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.63× | ||
| 17 | Crochet | Home & Garden | 1.62× | ||
| 18 | JYSK | Home & Garden | 1.59× | ||
| 19 | Lakes | Travel & Leisure | 1.58× | ||
| 20 | Ludvig Åberg | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.61× | |
| Design Affinity | PREMIUM | 1.24× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Travelling | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Hiking boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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