Rascasse Audience Intelligence

Ski Audience in Sweden

A data profile of the people who buy, follow and care about Ski in Sweden — modelled from more than twelve digital signal sources. Ski has an estimated audience of 1,774,699 people in Sweden.

#208among Topic in Sweden#20in Sports

Ski has an estimated audience of 1,774,699 people in Sweden. Top brand affinities: Sveriges Television, Biltema, Hemnet, KappAhl, Gina Tricot.

Top brand affinities include Sveriges Television, Biltema, Hemnet, with strongest over-indexing on Sveriges Television (1.84× the country average).

The typical Ski fan in Sweden shows strong Sports Activity tendencies and a notable affinity for Sveriges Television.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Ski profile in Sweden.

Audience size
1.8M
in Sweden
Country rank
#318
Topic in Sweden
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in Sweden
MetricValue
Estimated audience size1,774,699
Fig. 04

Worldwide distribution

1.9%

of the worldwide Ski audience comes from Sweden.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01JotexShopping3.30×
02Hiking bootFashion & Accessoires2.98×
03Bicycle touringSports2.97×
04SnowboardingSports2.72×
05HelsinkiTravel & Leisure2.60×
06Ski resortTravel & Leisure2.57×
07WineryFood & Beverages2.46×
08KappAhlFashion & Accessoires2.29×
09WeavingFashion & Accessoires2.26×
10True crimeMovies & TV2.17×
11Alpine skiingSports2.12×
12CrochetHome & Garden2.11×
13Real propertyHome & Garden2.03×
14FlowerHome & Garden1.95×
15Sveriges TelevisionTechnology & Electronics1.84×
16LindexFashion & Accessoires1.76×
17BiltemaBusiness & Career1.60×
18HemnetHome & Garden1.57×
19Gina TricotFashion & Accessoires1.57×
20ScienceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.36×
Luxury OrientationPREMIUM1.30×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Social Media UsageJOY0.85×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Sweden

See Ski audiences in other countries

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →