Rascasse Audience Intelligence

Ski Audience in Finland

A data profile of the people who buy, follow and care about Ski in Finland — modelled from more than twelve digital signal sources. Ski has an estimated audience of 681,430 people in Finland.

#278among Topic in Finland#27in Sports

Ski has an estimated audience of 681,430 people in Finland. Top brand affinities: Ice Hockey World Championships, Helsinki, Flower, Valtteri Bottas, Lunch.

Top brand affinities include Ice Hockey World Championships, Helsinki, Flower, with strongest over-indexing on Ice Hockey World Championships (1.5× the country average).

The typical Ski fan in Finland shows strong Risk Appetite tendencies and a notable affinity for Ice Hockey World Championships.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Ski profile in Finland.

Audience size
681K
in Finland
Country rank
#441
Topic in Finland
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in Finland
MetricValue
Estimated audience size681,430
Fig. 04

Worldwide distribution

0.7%

of the worldwide Ski audience comes from Finland.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01Bicycle touringSports3.12×
02Hiking bootFashion & Accessoires2.57×
03RavelryInternet & Social Media2.45×
04WeavingFashion & Accessoires2.36×
05Swimming poolSports2.26×
06LunchFood & Beverages2.09×
07FlowerHome & Garden2.05×
08LindexFashion & Accessoires2.05×
09ForestryHome & Garden2.04×
10ScandinaviaTravel & Leisure2.01×
11Valtteri BottasSports1.92×
12Alpine skiingSports1.90×
13Vacuum cleanerHome & Garden1.87×
14CyclingSports1.78×
15HVACHome & Garden1.78×
16HelsinkiTravel & Leisure1.69×
17Ski resortTravel & Leisure1.65×
18Gina TricotFashion & Accessoires1.61×
19StockmannShopping1.54×
20Ice Hockey World ChampionshipsSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.54×
Sports ActivityPOWER1.34×
Luxury OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Community OrientationOPEN0.84×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Finland

See Ski audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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