A data profile of the people who buy, follow and care about Cycling in Finland — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 571,986 people in Finland.
Cycling has an estimated audience of 571,986 people in Finland. 46.4% are female, 53.6% are male, average age 43.2. Top brand affinities: Dernières Nouvelles d'Alsace, Helsingin Sanomat, Google, Liiga, Kauppalehti.
Top brand affinities include Dernières Nouvelles d'Alsace, Helsingin Sanomat, Google, with strongest over-indexing on Dernières Nouvelles d'Alsace (1.52× the country average).
Demographically, the Cycling audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Cycling fan in Finland is balanced, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Cycling profile in Finland.
46.4% are female, 53.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 43.2 |
| Estimated audience size | 571,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Cycling audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insurance | Business & Career | 1.76× | ||
| 02 | Gratitude | Politics & Society | 1.74× | ||
| 03 | Valtteri Bottas | Sports | 1.71× | ||
| 04 | Swimming | Sports | 1.67× | ||
| 05 | Biltema | Business & Career | 1.59× | ||
| 06 | Beaches | Travel & Leisure | 1.59× | ||
| 07 | Training | Sports | 1.54× | ||
| 08 | Liiga | Sports | 1.53× | ||
| 09 | Veikkaus | Games | 1.53× | ||
| 10 | Televisions | Technology & Electronics | 1.53× | ||
| 11 | Gift | Shopping | 1.53× | ||
| 12 | Dernières Nouvelles d'Alsace | News | 1.52× | ||
| 13 | Kauppalehti | News | 1.52× | ||
| 14 | Employment | Business & Career | 1.52× | ||
| 15 | Money | Business & Career | 1.52× | ||
| 16 | Helsingin Sanomat | News | 1.51× | ||
| 17 | Internet & Social Media | 1.51× | |||
| 18 | Happiness | Health | 1.50× | ||
| 19 | Dogs | Pets & Animals | 1.50× | ||
| 20 | Crafts | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.32× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Social Media Usage | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.37× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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