A data profile of the people who buy, follow and care about Alpine skiing in Finland — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 634,436 people in Finland.
Alpine skiing has an estimated audience of 634,436 people in Finland. 59.4% are female, 40.6% are male, average age 41.5. Top brand affinities: Winter sport, Nordic skiing, Frida Karlsson, Ski mountaineering, Backcountry skiing.
Top brand affinities include Winter sport, Nordic skiing, Frida Karlsson, with strongest over-indexing on Winter sport (3.58× the country average).
Demographically, the Alpine skiing audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Alpine skiing fan in Finland is more female, around 41.5 years old, with strong Social Media Usage tendencies and a notable affinity for Winter sport.
The key figures that characterise the Alpine skiing profile in Finland.
59.4% are female, 40.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 41.5 |
| Estimated audience size | 634,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Alpine skiing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nordic skiing | Sports | 5.21× | ||
| 02 | Frida Karlsson | Sports | 5.21× | ||
| 03 | Patagonia | Fashion & Accessoires | 4.20× | ||
| 04 | Ski mountaineering | Sports | 3.99× | ||
| 05 | Ski touring | Sports | 3.65× | ||
| 06 | Winter sport | Sports | 3.58× | ||
| 07 | Backcountry skiing | Sports | 3.41× | ||
| 08 | Snowboard | Sports | 2.92× | ||
| 09 | Ski resort | Travel & Leisure | 2.53× | ||
| 10 | Snow | Travel & Leisure | 2.24× | ||
| 11 | Outdoor enthusiast | Sports | 2.17× | ||
| 12 | Landscape design | Business & Career | 2.15× | ||
| 13 | Landscaping | Home & Garden | 2.13× | ||
| 14 | Adventure travel | Travel & Leisure | 2.08× | ||
| 15 | Electric car | Cars & Mobility | 2.01× | ||
| 16 | Boating | Travel & Leisure | 1.90× | ||
| 17 | Ski | Sports | 1.90× | ||
| 18 | Nature photography | Technology & Electronics | 1.83× | ||
| 19 | JYSK | Home & Garden | 1.64× | ||
| 20 | Valtteri Bottas | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Design Affinity | PREMIUM | 1.01× | |
| Patriotism | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Travelling | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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