A data profile of the people who buy, follow and care about Adventure travel in Finland — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 491,793 people in Finland.
Adventure travel has an estimated audience of 491,793 people in Finland. 56.8% are female, 43.2% are male, average age 45.1. Top brand affinities: Outdoor enthusiast, Nature photography, Travel Adventures, Travel photography, Landscape photography.
Top brand affinities include Outdoor enthusiast, Nature photography, Travel Adventures, with strongest over-indexing on Outdoor enthusiast (1.98× the country average).
Demographically, the Adventure travel audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Adventure travel fan in Finland is more female, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Outdoor enthusiast.
The key figures that characterise the Adventure travel profile in Finland.
56.8% are female, 43.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.1 |
| Estimated audience size | 491,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Adventure travel audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoors | Travel & Leisure | 2.26× | ||
| 02 | Travel Adventures | Travel & Leisure | 2.09× | ||
| 03 | Travel photography | Technology & Electronics | 2.07× | ||
| 04 | Ski mountaineering | Sports | 2.07× | ||
| 05 | Outdoor enthusiast | Sports | 1.98× | ||
| 06 | Landscape photography | Technology & Electronics | 1.89× | ||
| 07 | Nature photography | Technology & Electronics | 1.83× | ||
| 08 | Horse & Rider | Pets & Animals | 1.82× | ||
| 09 | Wildlife photography | Technology & Electronics | 1.80× | ||
| 10 | Landscape | Travel & Leisure | 1.79× | ||
| 11 | Outdoor Photographer | Arts & Culture | 1.74× | ||
| 12 | Street photography | Technology & Electronics | 1.71× | ||
| 13 | Dog lovers | Pets & Animals | 1.65× | ||
| 14 | Horse training | Pets & Animals | 1.62× | ||
| 15 | Wildlife | Travel & Leisure | 1.59× | ||
| 16 | Dog collar | Pets & Animals | 1.57× | ||
| 17 | Alpine skiing | Sports | 1.55× | ||
| 18 | Digital photography | Business & Career | 1.55× | ||
| 19 | Winter sport | Sports | 1.54× | ||
| 20 | Dog walking | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.97× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.70× | |
| Travelling | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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