A data profile of the people who buy, follow and care about Adventure travel in Denmark — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 669,028 people in Denmark.
Adventure travel has an estimated audience of 669,028 people in Denmark. 53.9% are female, 46.1% are male, average age 46.5. Top brand affinities: Travel Adventures, Outdoor enthusiast, Ryanair, Self care, Home construction.
Top brand affinities include Travel Adventures, Outdoor enthusiast, Ryanair, with strongest over-indexing on Travel Adventures (2.7× the country average).
Demographically, the Adventure travel audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Adventure travel fan in Denmark is balanced, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Adventure travel profile in Denmark.
53.9% are female, 46.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 46.5 |
| Estimated audience size | 669,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Adventure travel audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Adventures | Travel & Leisure | 2.70× | ||
| 02 | Ecotourism | Business & Career | 2.18× | ||
| 03 | Handmade Crafts | Kids & Family | 1.94× | ||
| 04 | Travel photography | Technology & Electronics | 1.90× | ||
| 05 | Self care | Health | 1.85× | ||
| 06 | Landscape photography | Technology & Electronics | 1.82× | ||
| 07 | Outdoors | Travel & Leisure | 1.81× | ||
| 08 | Nature photography | Technology & Electronics | 1.80× | ||
| 09 | Landscape | Travel & Leisure | 1.77× | ||
| 10 | Outdoor enthusiast | Sports | 1.76× | ||
| 11 | Decoration | Home & Garden | 1.74× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.68× | ||
| 13 | Booking.com | Travel & Leisure | 1.64× | ||
| 14 | Home décor products | Home & Garden | 1.62× | ||
| 15 | Home construction | Home & Garden | 1.61× | ||
| 16 | Ryanair | Travel & Leisure | 1.58× | ||
| 17 | Handmade | Home & Garden | 1.58× | ||
| 18 | Architecture & Design | Business & Career | 1.52× | ||
| 19 | Alpine skiing | Sports | 1.50× | ||
| 20 | Landscape design | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.09× | |
| Travelling | THRILL | 0.92× | |
| Early Adopter Mentality | POWER | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.68× | |
| Convenience Orientation | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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